Eyemagnet has successfully been granted another patent, having just completed the 7-year approval process for our content delivery technology originally developed in 2010.
Australian Patent No. 2010287064 – Informational content scheduling system and method
(Granted 18 May 2017)
New Zealand Patent No. 587625 – Informational content scheduling system and method
(Granted 27 August 2010)
“The invention provides a system and method that analyses media content to identify and schedule informational content that correlates to the media content.”
Eyemagnet is utilising this patented technology to deliver a range of solutions to the Westpac Stadium venue.
Combining our Blackeye content management system and EDX analytics platform, we're delivering targeted content to mobile handsets in the venue. Using the profile built through location and real-time demographic data, our solution can insert tailored media into the playlist to display highly-effective, relevant advertising to stadium visitors.