Oracle Intelligent Bots uses deep learning-based natural language understanding (NLU) to comprehend and determine intent of end-user conversations. It can then help companies, such as Heineken Urban Polo, process these conversations, integrate each with existing business application data, and automatically respond within context. It also allows Heineken Urban Polo to directly contact customers and followers with important information in a personal and non-invasive manner.
Simon Wilson, Director, Heineken Urban Polo, said, “The chatbot’s been a really powerful tool for us, helping enhance the consumer experience and attaining a ‘closeness’ and personal means of contacting our consumers and followers. In short it enables attendees to get all the information they want, when they want – in a way that is very familiar to them – through the messaging tools they’re already using. The information is not pushed or promoted to them enhancing the personal experience; anything that makes the customer feel like we care is really powerful.”
“Events have truly become a digital experience through mobile ticket sales, mobile entrance, photos, videos and social sharing,” said Duncan Richards, Digital Specialist, Oracle Australia and New Zealand. “By engaging with customers on platforms they already use and leveraging emerging technologies, mobile devices can now become intimate, personal experiences. We are excited to work with organizations like Heineken Urban Polo who are focused on creating the ultimate fan experience.”