New content and music playlists are updated remotely each month, so there is no need for staff to spend any time selecting or programming the music they play — this is taken care of by the Eyemagnet music service solution.
“It’s crucial that the right music is selected for Westpac customers and staff, so along with a range of other services, we compile playlists that we know will work well and will set the right tone and atmosphere in a branch setting,” says Paul Treacy, Chief Executive Officer of Eyemagnet.
“The music needs to work alongside all the other aspects of customer service that the Westpac team delivers to its customers. Eyemagnet is there to support these relationships, making sure that music creates an appropriate backdrop and enhances the environment for Westpac customers.”
The final step from Westpac’s perspective is ensuring that the songwriters and recording artists who create the music they play, are paid for the use of their work. “We have no objection to paying a public performance license fee to OneMusic. Playing music has a value to us and we appreciate that we need to pay music creators for the use of their work — and we’re happy to do this,” says Kathryn Lee.
“It’s important for businesses to be clear about how they use music and which type of OneMusic licence they need for their particular activities. With the new single music licence that was introduced at the end of last year, this whole process has become much easier to understand and it’s also easier to manage from year to year.”
Music can work hard for any business and Westpac, with expert help from Eyemagnet, know how to use it in just the right way.