Eyemagnet are again bringing alive the centre of Auckland New Zealand, supporting Westpac with the "Sock Exchange".
For Red Socks Day 2013, Westpac will be joining forces to remember and celebrate a Kiwi legend and keep thousands of small feet warm this winter!
Sir Peter Blake liked to wear his red socks for good luck and during the America's Cup Challenge, in 1995, New Zealanders supported the boat by putting on their own red socks to show their support for Team New Zealand.
Since 1995, lucky red socks have become a symbol of Kiwi spirit and New Zealanders coming together to achieve great things. Images sent to Instagram and from Twitter supporting Red Socks Day are moderated using Eyemagnet's mobile moderation application and instantly displayed on the Westpac branch screens.
Again a compelling customer engagement using Eyemagnet technology. Well done Westpac!