Following the success of our recent Harvey Norman motion detection installation, we've been hard at work creating new motion technology applications to continuously innovate in the digital signage market.
Our newest development is custom color detection software that allows for targeted advertising.
As customers walk up to our designated screen, a mounted camera sends the input and is analysed by our systems. Using this footage we can screen for a desired color value and trigger an event if a certain percentage is filled with that color.
This process is all customisable — the color and percentage can be quickly altered, and there is a range of trigger events available, such as switching to pre-scheduled custom playlists or displaying relevant advertising banners.
We've partnered up Australian retail company Shopper Media to distribute this technology nationwide.