Who was the client
Australia Zoo, in partnership with Coca-Cola Europacific Partners (CCEP).
What was the problem?
Australia Zoo aimed to increase food and beverage sales and improve visitor conversion by employing more dynamic and engaging communication methods within the venue. Static signage wasn’t cutting through — it lacked the flexibility and relevance needed to influence real-time decisions.
The Zoo needed a more engaging, data-driven communication strategy to capture attention and drive action throughout the venue.
Who’d they call?
Jono O’Brien from CCEP reached out to Eyemagnet — CCEP’s exclusive digital signage and Content Management System (CMS) partner in Australia and New Zealand — to help tackle the challenge. It wasn’t just about putting content on screens; it was about utilising Eyemagnet’s powerful CMS platform to influence customer decisions in real-time.
With Eyemagnet’s powerful CMS, the team could test, update, and schedule content centrally — unlocking a smarter way to promote offers, guide visitors, and increase sales across the Zoo.
What was the Plan Eyemagnet proposed?
Eyemagnet, together with CCEP and the Australia Zoo team, rolled out a digital signage & CMS solution, incorporating some of the suggested strategies outlined below:
- Daily promotional pushes for food and drink combos using attention-grabbing animations, including updating food and drink bundles.
- Contextual messaging based on time of day and temperature (e.g. “Stay hydrated – 2 drinks for $7.50”).
- Multi-display takeovers across 3+ displays using Eyemagnet’s Exclusive Sync Play feature
- Dayparting schedules targeting morning, lunch, and afternoon visitor traffic
- Test-and-learn approach — regularly measure sales, audience impressions, and optimise content weekly.
- CMS training and support for Australia Zoo’s on-site team.
What was the feedback from the client?
Using the Eyemagnet Digital Signage and CMS solution and utilising proposed strategies, Australia Zoo:
- Increased food and beverage sales.
- Improved faster content turnaround and responsiveness.
- They can now update content instantly across all dayparting to suit their customer' needs.
Australia Zoo, in partnership with Coca-Cola Europacific Partners (CCEP), was pleased with the results, achieving a 20-25% increase in sales across the network using the Eyemagnet CMS.