Client
Bluebridge Ferries, owned by StraitNZ, is one of New Zealand’s leading Cook Strait ferry operators, connecting the North and South Islands for freight and passengers.
Problem
With the arrival of their newest vessel, Livia, Bluebridge sought to elevate the passenger experience, creating a modern, immersive environment for travellers that reflected the innovation and quality of the new ship.
They needed a scalable digital signage solution that could deliver engaging content across multiple zones onboard, from lounges to theatres — all managed from a single point of control.
Who Called
The Bluebridge / StraitNZ operations and experience team engaged Eyemagnet to design and deliver a comprehensive, future-ready digital signage system.
The Plan
Eyemagnet deployed a complete turnkey solution, integrating:
- High-quality screens throughout the vessel — passenger lounges, café, bar, and movie theatre
- A cloud-based CMS for dynamic content scheduling and real-time updates
- A touchscreen remote console for intuitive control by the onboard team
- Seamless integration with the vessel’s infrastructure, designed for maritime conditions
The system ensures that relevant, branded content is always up to date, enhancing the travel experience while reducing the need for manual updates and content lags.
Client Feedback
This is the second such initiative StraitNZ Bluebridge has undertaken with Eyemagnet. The solution is easy to use and allows endless possibilities to push various content types around the new vessel. The innovative Eyemagnet team have been able to solve all challenges the marine environment has thrown at them.
We look forward to expanding our digital content footprint in the future.
— Sean Mills, StraitNZ Bluebridge Representative
