Client
Mitsubishi Motors New Zealand (MMNZ) — Leading automotive distributor supporting a nationwide network of dealerships.
Problem
For years, Mitsubishi invested heavily in high-quality video and promotional content, but most of it never reached their physical dealerships.
“We had incredible brand assets sitting unused — designed for digital and TV, but never integrated into the showroom experience.”
— Reece Congdon, Head of Marketing & Corporate Affairs.
They needed a way to deliver rich media directly into showrooms across the country — and control it dynamically.
Who Called
Mitsubishi’s national marketing team identified the opportunity to create a more immersive in-dealership experience, powered by smart content scheduling and full CMS control.
The Plan
Eyemagnet worked with MMNZ to implement its cloud-based Content Management System (CMS) across the dealer network, delivering:
- A central platform to upload, organise, and control video content
- Real-time updates to dealer screens across the country
- Advanced playlist creation and automated scheduling
- Seamless rollout with minimal training required
Client Feedback
“Partnering with Eyemagnet has been a game-changer for our in-dealership experience.
The content we’ve poured our hearts and souls into for years used to be featured only on TV or digital channels. Now, we’re able to deliver hours of video content directly into our dealerships, playing it tactically throughout the week and updating it live.”
“The CMS developed by Eyemagnet is by far one of the most user-friendly and intuitive that I’ve encountered. Within the first day, our team was uploading content and creating complex playlists we never thought possible.”
“We’re only at the start of our journey with the Eyemagnet platform — and it’s exciting to imagine what we’ll be delivering in 12 months.”
— Reece Congdon, Head of Marketing & Corporate Affairs.